Jim Penney's 14-year provincial senior hockey career is filled with achievements. As a member of the powerful Conception Bay CeeBee's from 1958 to 1968 and the St. John's Capital's from 1969 to 1972, he was a very valuable member of five Herder Memorial Trophy winners as provincial champions. He was captain of the title-taking CeeBee's in 1960, 1961, 1965 and 1967 and played with the club from its first game to its final one. He starred for the Capitals when they won the Herder in 1970.
During his 14 seasons he played 328 games with 417 points from 221 goals and 196 assists, good enough for 23rd overall in the history of the competition. He was equally valuable during the playoffs with a record of 76 goals and 54 assists for 130 points. He had two goals and three assists in his two appearances in Allan Cup play downs. In addition to his impressive offensive talents, he earned recognition for his effective defensive performances.

Jim Penney demonstrated exceptional leadership with the CeeBee's and the Capitals, both on and off the ice. His leadership was very evident during games when he led by example and came to the forefront in the dressing room and during practices in a manner that encouraged and instilled plenty of pride in his teammates, especially his younger teammates. He was a very valuable asset to every team with which he played.

Following his retirement from senior play, he captained old-timer CeeBee teams to championships in Florida and Finland. He is a past president of Conception Bay North Minor Hockey and coached many minor teams with that organization.